March 2005

8 Ways a Book can  boost your marketing plan and build your brand

by Nancy Cleary, Wyatt-MacKenzie Publishing, Inc.
 

Now that you have a book which can be ordered in any quantity with ease, and is being distributed through all major channels, you are ready to use that book to propel your marketing. While many authors work their hardest to market their books, your book can work hard to market you, your business, service, and/or other products.

1. Best Calling Card

A book is the best calling card there is - all of your experiences compiled into one package which creates immediate credibility. Give a book as you would a business card to potential clients and valuable networkers.

2. Door Opener

A book is a door-opener to producers and editors looking for experts in your market. There is no better way to position yourself as an excellent source, guest, or contributor than by providing your book as research material for the media looking to produce articles and segments on your topic.

3. Speaking Opportunity

A book can be the cornerstone for a speaking career - opening up additional revenue sources and broadening your brand.

4. Excerpts

A book can lead to publication of excerpts, or the opportunity for a syndicated column, both potentially lucrative options which will also market your name exponentially.

5. Reseller Opportunities

Another organization could pay you a licensing fee to repackage and resell your book under their organization's name. You are still the author, but across the top of the licensed book could read, "Presented to you by Hometown Insurance". This builds your name recognition and could produce a nice licensing check.

6. Upsell Services

A book can be turned into a series of e-booklets which are used for giveaways in online campaigns to expand your expertise and upsell the book and other services.

7. Lasting Impressions

A book makes a great gift for clients as part of an "introduction" or a "thank you" and leaves a lasting impression for future work and referrals.

8. Online Market Research

A book is a reason to have a party, send a press release,  hold an event which catapults you and your business into your community.

For more information on publishing visit www.ParaPublishing.com - Dan Poynter's books are the best in publishing education. Publishers Marketing Association, PMA-online.org, gives you inside access to a community of independent publishers so you are "in the know." The PMA newsletter is well worth the membership fee and belonging to this organization adds to your credentials.

About the Author:
For assistance in all aspects of Self-Publishing & Branding visit http://www.WyMacPublishing.com. "Be Your Own Publisher: An Insider's Guide & Consulting Package for Writers, Entrepreneurs, Inventors, Coaches, and Anyone Who Wants To Self Publish" combines publishing know-how with branding and marketing savvy. Nancy Cleary assists you step by step through the process of creating and branding a publishing entity and designing, producing, distributing and marketing self-published books successfully.